Take a few minutes and focus – and think, and re-think – about the chart accompanying this brief Washington Post blog outlining how ad dollars spent on media actually compare with time spent consuming media.
With just a simple bar chart for a guide, we can draw some scary but also optimistic conclusions:
— advertising for print captures 29 percent of total dollars spent….but only 6 percent of time spent on media is with print;
— the web grabs 16 percent of ad dollars spent, but 22 percent of time spent on media is on the web;
— mobile is getting only 1 percent of ad dollars but 23 percent of time consumed on media.
Draw your own conclusions, but the print info seems like more bad news, yet mobile and web seems positive.
Clearly, information remains valuable, but the delivery channels continue to evolve and change…very, very rapidly.