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Student media faces same industry challenges

Posted on February 24, 2013 by John Reetz in Collegiate Media, Digital, Digital Media, Education, Industry, Newspapers, Social Media, Technology, Uncategorized

On March 1, in Austin at a meeting of the Texas Student Media board, there will be a discussion about cutting publication days of the 113-year-old Daily Texan, always one of the best collegiate papers in the U.S. Okay, you say, some non-student papers are moving to reduced publication. But those drastic steps are taken […]

After the cat video, how ’bout some literature?

Posted on February 7, 2013 by John Reetz in Digital, Digital Media, Education, Industry, Social Media, Technology, Uncategorized

Yes, I like cat and dog videos on the web, the Stones and Ray Charles from the 60s, Willie, Waylon and Jerry Jeff from any era. As a journalist, anything news-related, and as a media consultant, anything newsy, new tech or build-a-great digital-businesss-related. And, oh yes, George Takei and My Prozac Moment on Facebook. But […]

Real-time advertising, as fast as a news bulletin

Posted on February 4, 2013 by John Reetz in Digital Media, Industry, Social Media, Technology, Uncategorized

When the lights went out on the Super Bowl at start of the third quarter, the Twitterverse lit up even more brightly. For anyone on Twitter, you didn’t see just individuals passing along some terrific humor or sarcastic thoughts. You saw ads, done in real-time, done rapidly, and done effectively. From some brands. You saw […]

How we view media, vs. how ad dollars are spent

Posted on February 27, 2012 by John Reetz in Uncategorized

Take a few minutes and focus – and think, and re-think – about the chart accompanying this brief Washington Post blog outlining how ad dollars spent on media actually compare with time spent consuming media. With just a simple bar chart for a guide, we can draw  some scary but also optimistic conclusions: — advertising for […]

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