On the Great Big Map of U.S. Newspapers, you’ll find about 8,400 flags – 1,400 daily papers and 7,000 community newspapers. Though a struggling industry, it is still a gigantic industry that is working to reinvent itself. Times are challenging and the reinvention is not unlike repairing a plane while it’s in the air. Along […]
A survey of 180 U.S. newspapers on their digital transition efforts shows steady growth in revenue from digital sales, but challenges remain in establishing sales approaches that maximize digital revenue. The confidential survey was conducted by Media Solutions Partners, an Atlanta-based consulting group focusing on helping newspapers transition into a successful digital environment. The survey […]
Appropriately, I drove through rain, snow, sleet, horizontal wind-whipped rain, mountain-top mist and a bit of sun from Pittsburgh to State College, Pa. and my destination, AccuWeather. Appropriately, AccuWeather is located on Science Park Road, not far from downtown and Penn State. “Look for the building with all the satellite dishes,” my AccuWeather colleague suggested. […]
For those of you furious, fascinated or frazzled by recent Facebook tweaks to the user experience, get ready for the next big wave to come crashing in. And it is a big one. Last week Facebook announced coming changes to the profile pages, creating a new “Timeline” approach that will roll out in a matter […]
Texas lawmen closed the country roads and started scouring the dusty ground late in the still-blazing afternoon in an isolated spot an hour-plus northeast of Houston, long beyond where the pavement turns to the Pineywoods. I got my first message at 4:07 p.m. Central time. It started: “POSSIBLE MAJOR STORY…” It came in all caps, […]
In the Dark Ages – about two years ago – newspaper companies with a healthy stable of smaller to medium size properties felt like they had the ultimate insurance policy. Perceived remoteness. “It’ll be years before Google, Yahoo and the rest discover us,” was the line of thought, as they watched the metros they owned […]
Some businesses ignore it (other than wondering WHY their employees are on social media during the workday). Others adapt and embrace, and make it their own. Here’s one from the latter category. Consulting company Booz Allen Hamilton has launched an internal social media networking tool called Hello. Booz has all the “normal” digital tools: email, […]
Digital, Social MediaSome think so. A new study by Anderson Analytics shows that only 29 percent of Facebook and LinkedIn users say they could “probably do without” those networking services. That’s 71 percent of respondents who profess how absolutely critical social media is to their everyday lives. Facebook led the list with 75 percent of the social media […]
Digital, Social NetworkingFor years – before anyone even thought about their digital identity – wise image-builders counseled clients to take stock of your digital footprint, search your name and see what you get, be cautious about what you post. It still applies, but oh, haven’t we moved so much farther along. Even for those without keen digital […]
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