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The Four Horsemen of the Media Apocalypse

Posted on April 14, 2014 by John Reetz in Broadcast, Digital, Digital Media, Industry, Newspapers, Radio

Sometimes non-industry friends ask for a quick snapshot of the media industry’s trials and tribulations, and where is at all goes from here. Not really a query intended as deep stuff, but conversation; you know, light talk. My standard answer has evolved into the title of this blog, because it’s pretty safe that any phrase with […]

They know which way the wind blows

Posted on March 19, 2012 by John Reetz in Digital, Digital Media, Industry, Newspapers, Radio, Social Media, Technology, Television

Appropriately, I drove through rain, snow, sleet, horizontal wind-whipped rain, mountain-top mist and a bit of sun from Pittsburgh to State College, Pa. and my destination, AccuWeather. Appropriately, AccuWeather is located on Science Park Road, not far from downtown and Penn State. “Look for the building with all the satellite dishes,” my AccuWeather colleague suggested. […]

It’s a small world…..

Posted on August 10, 2010 by John Reetz in Digital, Industry, Newspapers, Radio, Social Media, Technology, Television
It’s a small world…..

In the Dark Ages – about two years ago – newspaper companies with a healthy stable of smaller to medium size properties felt like they had the ultimate insurance policy. Perceived remoteness. “It’ll be years before Google, Yahoo and the rest discover us,”  was the line of thought, as they watched the metros they owned […]

Two news sites to watch

Posted on November 6, 2009 by John Reetz in Digital, Newspapers, Radio, Television
Two news sites to watch

Everyone knows that media sites – particularly newspapers – are struggling mightily to find the right Internet business model, one that will sustain them as print continues to decline and digital becomes more important and no longer viewed as an interesting appendage, as it has been by too many in the recent past. Anyone who […]

Digital, Newspapers, Radio, Television

What’s a j-school to do?

Posted on August 25, 2009 by John Reetz in Digital, Industry, Newspapers, Radio, Television
What’s a j-school to do?

The media industry seeks a path to survival, even as the layoffs continue. The cost-cutting is far from over. There’s talk of a modest rebound for newspapers in 2010, but how do you define rebound? So how do the educational institutions that provide the talent and energy to help save the business succeed in this […]

j-school, journalism

The need for speed

Posted on June 18, 2009 by John Reetz in Industry, Newspapers, Radio, Television
The need for speed

What’s your school of thought when it comes to publishing systems – newspapers, radio, TV, whatever – and speed to market?  Make it perfect, dot every i, cross every t…spend a couple years. Or get a good one in quickly and grow it, as needs grow? Okay, you’re thinking this is not exciting, and why […]

Content, Digital, Innovation, Newspapers, Radio, Television

A year from now …

Posted on June 16, 2009 by John Reetz in Digital, Industry, Newspapers, Radio, Television
A year from now …

…. will today’s dirge on “the death of newspapers as we know them” be replaced by “the death of radio as we know it,” and “the death of TV as we know it”? Probably not so directly said – because TV and radio won’t provide as much “ink” to their financial woes as newspapers have […]

Content, Digital, Newspapers, Radio, Television

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