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Home» Digital Media (Page 3)

Obstacles become opportunities

Posted on March 20, 2012 by John Reetz in Digital, Digital Media, Industry, Newspapers, Technology

In the days of 30 percent margins, 700,000 circulation Sunday papers and 500-staffer newsrooms, the copy desk chief walked into my office and said, “We have two people out on the sports desk the next two days; I don’t know how we can get the job done.” Everything is relative to the time you are […]

Content, Digital, Innovation, Newspapers, Social Media

They know which way the wind blows

Posted on March 19, 2012 by John Reetz in Digital, Digital Media, Industry, Newspapers, Radio, Social Media, Technology, Television

Appropriately, I drove through rain, snow, sleet, horizontal wind-whipped rain, mountain-top mist and a bit of sun from Pittsburgh to State College, Pa. and my destination, AccuWeather. Appropriately, AccuWeather is located on Science Park Road, not far from downtown and Penn State. “Look for the building with all the satellite dishes,” my AccuWeather colleague suggested. […]

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