Every media company, every paper, every publisher, every ad director has a “favorite” method of tracking digital sales success, beyond the ever-present budget numbers. Part of the reason for a “favorite” checking mechanism has to do with the ever-present question: “How did I really decide on that budget number, and am I confident of the […]
No silver bullet. There. It’s out; it’s said. Last week’s blog – an enticing title of Four Horsemen of the Media Apocalypse – dissected what drags us down in the push to build a digital model. As a commenter pointed out correctly, the four “horsemen” and riders listed – Mr. Indecisiveness, Turf Fighter, Head In […]
Maybe you define digital sales success by whether you reached your personal sales goal this month? Or by whether you reached the goal your boss assigned you? Or by how many new customers you called on last month – and sold? Or by whether your ad director is happy? Or – ultimately – by whether […]
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