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Home» Digital

One-stop social media

Posted on January 31, 2015 by John Reetz in Digital, Digital Media, Newspapers, Social Media, Technology

One Super Bowl. Millions of social media interactions. How do you sort, find and follow? It’s here: One page. Take a look at Crowdynews 2015 Super Bowl social stream. All you could imagine, and need, in one spot. Automated, aggregated, complete. Easy and fast to launch. Not a resource drain. Proven way to make money […]

At the intersection of news and social media

Posted on January 28, 2015 by John Reetz in Digital, Digital Media, Industry, Newspapers, Social Media, Technology, Television

The wonderful, wild, wide-open nature of social media leaves the door wide open for discourse of any kind – rude, nasty, sharing, loving, informative, political, connective, entertaining, persuasive…story-telling of any kind. All of it has an audience, large, small, gigantic. Newspapers, how are you gathering that audience, the news that can be filtered from the […]

Seeking the ideal, elusive digital revenue metric

Posted on May 11, 2014 by John Reetz in Digital, Digital advertising, Digital Media, Industry, Newspapers, Technology

Every media company, every paper, every publisher, every ad director has a “favorite” method of tracking digital sales success, beyond the ever-present budget numbers. Part of the reason for a “favorite” checking mechanism has to do with the ever-present question: “How did  I really decide on that budget number, and am I confident of the […]

Facebook’s Newswire: Where do publishers fit?

Posted on May 5, 2014 by John Reetz in Digital, Digital Media, Industry, Newspapers, Social Media

No doubt publishers and editors reading recent reports of Facebook’s Newswire strategy on Poynter and other media sites, had one of two thoughts: 1. Wow, wonder what that will be? 2. Wow, wonder what that means for me? Too early to answer either one intelligently. As with many things, time will tell, though this one […]

The Four Horsemen of the Media Apocalypse

Posted on April 14, 2014 by John Reetz in Broadcast, Digital, Digital Media, Industry, Newspapers, Radio

Sometimes non-industry friends ask for a quick snapshot of the media industry’s trials and tribulations, and where is at all goes from here. Not really a query intended as deep stuff, but conversation; you know, light talk. My standard answer has evolved into the title of this blog, because it’s pretty safe that any phrase with […]

How do you measure digital sales success?

Posted on March 24, 2014 by John Reetz in Digital, Digital advertising, Digital Media, Newspapers

Maybe you define digital sales success by whether you reached your personal sales goal this month? Or by whether you reached the goal your boss assigned you? Or by how many new customers you called on last month – and sold? Or by whether your ad director is happy? Or – ultimately – by whether […]

J-schools, why do we care about you?

Posted on March 17, 2014 by John Reetz in Collegiate Media, Digital, Digital Media, Industry, Newspapers

For a journalism school graduate and someone who has been in the news industry practically all of my life, is that a dumb question? For publishers, editors, digital gurus, ad VPs, any media person – 25 or 65 – reading this, what do you think? We live in a world of TLAs. We live in […]

‘Avoid shiny objects’

Posted on March 10, 2014 by John Reetz in Digital, Digital Media, Education, Industry, Newspapers, Social Media

A publisher colleague of mine, noting my collection of gimme bags that now help me avoid the “paper or plastic question” at the grocery store, asked how many national conventions/conferences have passed in front of my eyes over the years in the newspaper industry. Never thought of it that way, but let’s say conservatively 40.  […]

Добро пожаловать, олимпийцы

Posted on February 7, 2014 by John Reetz in Digital, Digital Media, Industry, Newspapers, Social Media, Technology

That would be: Welcome, Olympians. Speak Russian? Try this site: http://www.gazeta.ru/sochi2014/ Speak English? Try this site: http://widget.breakingburner.com/amplifinder/desktop.html?k=OlympicGames/the-2014-winter-olympics And keep an eye on the Dutch team’s Olympics site – http://www.nocnsf.nl  And: http://www.nocnsf.nl/cms/showpage.aspx?id=15508 The common link between these three presentations, beside the Olympics? Each uses technology from Dutch company Crowdynews to aggregate all varieties of social media […]

Social media with a sledgehammer

Posted on February 5, 2014 by John Reetz in Broadcast, Digital, Digital Media, Industry, Newspapers, Social Media, Technology

There are sleepier TV markets, but Savannah still has to rank as one of the quieter TV spots in the country. Isolated from Atlanta, along the Southeast Georgia coast, a beautiful, bustling town, but not the big city. When living there decades ago, I recall a top local station leading the news with Cap’n Sandy, […]

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  • One-stop social media
  • At the intersection of news and social media
  • Seeking the ideal, elusive digital revenue metric
  • Facebook’s Newswire: Where do publishers fit?

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