On the Great Big Map of U.S. Newspapers, you’ll find about 8,400 flags – 1,400 daily papers and 7,000 community newspapers. Though a struggling industry, it is still a gigantic industry that is working to reinvent itself. Times are challenging and the reinvention is not unlike repairing a plane while it’s in the air. Along […]
A survey of 180 U.S. newspapers on their digital transition efforts shows steady growth in revenue from digital sales, but challenges remain in establishing sales approaches that maximize digital revenue. The confidential survey was conducted by Media Solutions Partners, an Atlanta-based consulting group focusing on helping newspapers transition into a successful digital environment. The survey […]
In the days of 30 percent margins, 700,000 circulation Sunday papers and 500-staffer newsrooms, the copy desk chief walked into my office and said, “We have two people out on the sports desk the next two days; I don’t know how we can get the job done.” Everything is relative to the time you are […]
Appropriately, I drove through rain, snow, sleet, horizontal wind-whipped rain, mountain-top mist and a bit of sun from Pittsburgh to State College, Pa. and my destination, AccuWeather. Appropriately, AccuWeather is located on Science Park Road, not far from downtown and Penn State. “Look for the building with all the satellite dishes,” my AccuWeather colleague suggested. […]
Take a few minutes and focus – and think, and re-think – about the chart accompanying this brief Washington Post blog outlining how ad dollars spent on media actually compare with time spent consuming media. With just a simple bar chart for a guide, we can draw some scary but also optimistic conclusions: — advertising for […]
Safe bet that anyone who owns a pica pole – that ingenious, understated tool belonging to an era now gone with the wind – also has a dead newspaper drawer. Mine is in the basement storage area, in an ancient chest of drawers from my childhood, carved with my full name in upper right corner […]
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