Climbing aboard the life raft

Posted on March 31, 2014 by John Reetz in Collegiate Media, Digital Media, Education, Industry, Newspapers

A couple weeks ago The Daily Texan, 114-year-old student newspaper at the University of Texas at Austin, was on the ropes: few ads, dwindling bank account, doubt over its future and no idea what would happen next, but it wasn’t going to be anything to write home about. In one sense, none of that has […]

How do you measure digital sales success?

Posted on March 24, 2014 by John Reetz in Digital, Digital advertising, Digital Media, Newspapers

Maybe you define digital sales success by whether you reached your personal sales goal this month? Or by whether you reached the goal your boss assigned you? Or by how many new customers you called on last month – and sold? Or by whether your ad director is happy? Or – ultimately – by whether […]

J-schools, why do we care about you?

Posted on March 17, 2014 by John Reetz in Collegiate Media, Digital, Digital Media, Industry, Newspapers

For a journalism school graduate and someone who has been in the news industry practically all of my life, is that a dumb question? For publishers, editors, digital gurus, ad VPs, any media person – 25 or 65 – reading this, what do you think? We live in a world of TLAs. We live in […]

Shining the light, locally

Posted on February 19, 2014 by John Reetz in Collegiate Media, Digital Media, Education, Industry, Newspapers

A headline the other day in The New York Times caught my eye: Local Papers Shine Light in Society’s Dark Corners. The gist of the story: The “Road Warrior” columnist at The Record (Bergen County, northern New Jersey) focused on a massive traffic tie-up, the paper kept digging and N.J. Gov. Chris Christie now is […]