When the lights went out on the Super Bowl at start of the third quarter, the Twitterverse lit up even more brightly.
For anyone on Twitter, you didn’t see just individuals passing along some terrific humor or sarcastic thoughts.
You saw ads, done in real-time, done rapidly, and done effectively. From some brands. You saw other brands sitting it out, not ready or able to react
It was a real-time test for advertisers.
Count Oreo cookies as a winner. Read more here.