Check out the Prudential ad across the top of nytimes.com. A great burst of creativity and ingenuity, which makes you click through to see what’s going on. Plug in your birth date and year, and you’ll see the cover of The New York Times on the day you were born. To pull it off, The [...]
On March 1, in Austin at a meeting of the Texas Student Media board, there will be a discussion about cutting publication days of the 113-year-old Daily Texan, always one of the best collegiate papers in the U.S. Okay, you say, some non-student papers are moving to reduced publication. But those drastic steps are taken [...]
On the Great Big Map of U.S. Newspapers, you’ll find about 8,400 flags – 1,400 daily papers and 7,000 community newspapers. Though a struggling industry, it is still a gigantic industry that is working to reinvent itself. Times are challenging and the reinvention is not unlike repairing a plane while it’s in the air. Along [...]
A survey of 180 U.S. newspapers on their digital transition efforts shows steady growth in revenue from digital sales, but challenges remain in establishing sales approaches that maximize digital revenue. The confidential survey was conducted by Media Solutions Partners, an Atlanta-based consulting group focusing on helping newspapers transition into a successful digital environment. The survey [...]
In the days of 30 percent margins, 700,000 circulation Sunday papers and 500-staffer newsrooms, the copy desk chief walked into my office and said, “We have two people out on the sports desk the next two days; I don’t know how we can get the job done.” Everything is relative to the time you are [...]
Content, Digital, Innovation, Newspapers, Social MediaAppropriately, I drove through rain, snow, sleet, horizontal wind-whipped rain, mountain-top mist and a bit of sun from Pittsburgh to State College, Pa. and my destination, AccuWeather. Appropriately, AccuWeather is located on Science Park Road, not far from downtown and Penn State. “Look for the building with all the satellite dishes,” my AccuWeather colleague suggested. [...]
We left j-school thinking we had the answers, then we learned just how much we had to learn. I learned humility when I read my first correction in a 700,000-circ paper, apologizing for an error I had made in a story. I learned creativity when security blocked me and a photographer from entering the work site [...]
Texas lawmen closed the country roads and started scouring the dusty ground late in the still-blazing afternoon in an isolated spot an hour-plus northeast of Houston, long beyond where the pavement turns to the Pineywoods. I got my first message at 4:07 p.m. Central time. It started: “POSSIBLE MAJOR STORY…” It came in all caps, [...]
Think for a moment: which U.S. cities would lead a “best-read” list of books, magazines and newspapers. Amazon has pulled together its sales since Jan. 1 and come up with its own best-read list. Looking at cities over 100,000 population, the list is based on per capita sales for print and digital products from Amazon. [...]
A decade ago I refereed a debate about the merits of copy editors on the 6th floor of a metro newspaper editing copy created by writers on the 8th floor of the same metro. Granted, they were in different departments, and didn’t have the same background as their same-floor copy editors. But this big step [...]
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