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Home» Industry

Student media faces same industry challenges

Posted on February 24, 2013 by John Reetz in Collegiate Media, Digital, Digital Media, Education, Industry, Newspapers, Social Media, Technology, Uncategorized

On March 1, in Austin at a meeting of the Texas Student Media board, there will be a discussion about cutting publication days of the 113-year-old Daily Texan, always one of the best collegiate papers in the U.S. Okay, you say, some non-student papers are moving to reduced publication. But those drastic steps are taken [...]

After the cat video, how ’bout some literature?

Posted on February 7, 2013 by John Reetz in Digital, Digital Media, Education, Industry, Social Media, Technology, Uncategorized

Yes, I like cat and dog videos on the web, the Stones and Ray Charles from the 60s, Willie, Waylon and Jerry Jeff from any era. As a journalist, anything news-related, and as a media consultant, anything newsy, new tech or build-a-great digital-businesss-related. And, oh yes, George Takei and My Prozac Moment on Facebook. But [...]

Real-time advertising, as fast as a news bulletin

Posted on February 4, 2013 by John Reetz in Digital Media, Industry, Social Media, Technology, Uncategorized

When the lights went out on the Super Bowl at start of the third quarter, the Twitterverse lit up even more brightly. For anyone on Twitter, you didn’t see just individuals passing along some terrific humor or sarcastic thoughts. You saw ads, done in real-time, done rapidly, and done effectively. From some brands. You saw [...]

Unlikely occurrences

Posted on December 24, 2012 by John Reetz in Digital, Digital Media, Industry, Newspapers, Social Media

On the Great Big Map of U.S. Newspapers, you’ll find about 8,400 flags – 1,400 daily papers and 7,000 community newspapers. Though a struggling industry, it is still a gigantic industry that is working to reinvent itself. Times are challenging and the reinvention is not unlike repairing a plane while it’s in the air. Along [...]

Newspapers’ path to digital success

Posted on April 9, 2012 by John Reetz in Digital, Digital Media, Industry, Newspapers, Social Media

A survey of 180 U.S. newspapers on their digital transition efforts shows steady growth in revenue from digital sales, but challenges remain in establishing sales approaches that maximize digital revenue. The confidential survey was conducted by Media Solutions Partners, an Atlanta-based consulting group focusing on helping newspapers transition into a successful digital environment. The survey [...]

Obstacles become opportunities

Posted on March 20, 2012 by John Reetz in Digital, Digital Media, Industry, Newspapers, Technology

In the days of 30 percent margins, 700,000 circulation Sunday papers and 500-staffer newsrooms, the copy desk chief walked into my office and said, “We have two people out on the sports desk the next two days; I don’t know how we can get the job done.” Everything is relative to the time you are [...]

Content, Digital, Innovation, Newspapers, Social Media

They know which way the wind blows

Posted on March 19, 2012 by John Reetz in Digital, Digital Media, Industry, Newspapers, Radio, Social Media, Technology, Television

Appropriately, I drove through rain, snow, sleet, horizontal wind-whipped rain, mountain-top mist and a bit of sun from Pittsburgh to State College, Pa. and my destination, AccuWeather. Appropriately, AccuWeather is located on Science Park Road, not far from downtown and Penn State. “Look for the building with all the satellite dishes,” my AccuWeather colleague suggested. [...]

No room in the drawer

Posted on February 17, 2012 by admin in Industry
No room in the drawer

Safe bet that anyone who owns a pica pole – that ingenious, understated tool belonging to an era now gone with the wind – also has a dead newspaper drawer. Mine is in the basement storage area, in an ancient chest of drawers from my childhood, carved with my full name in upper right corner [...]

industry

Conrad, the Finkster

Posted on August 19, 2011 by John Reetz in Education, Industry, Newspapers
Conrad, the Finkster

We left j-school thinking we had the answers, then we learned just how much we had to learn. I learned humility when I read my first correction in a 700,000-circ paper, apologizing for an error I had made in a story. I learned creativity when security blocked me and a photographer from entering the work site [...]

54 Minutes: The Life and Death of a Web Story in East Texas

Posted on June 8, 2011 by John Reetz in Digital, Industry, Newspapers, Social Media
54 Minutes: The Life and Death of a Web Story in East Texas

Texas lawmen closed the country roads and started scouring the dusty ground late in the still-blazing afternoon in an isolated spot an hour-plus northeast of Houston, long beyond where the pavement turns to the Pineywoods. I got my first message at 4:07 p.m. Central time. It started: “POSSIBLE MAJOR STORY…” It came in all caps, [...]

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