A couple weeks ago The Daily Texan, 114-year-old student newspaper at the University of Texas at Austin, was on the ropes: few ads, dwindling bank account, doubt over its future and no idea what would happen next, but it wasn’t going to be anything to write home about. In one sense, none of that has […]
How do you measure digital sales success?
Maybe you define digital sales success by whether you reached your personal sales goal this month? Or by whether you reached the goal your boss assigned you? Or by how many new customers you called on last month – and sold? Or by whether your ad director is happy? Or – ultimately – by whether […]
J-schools, why do we care about you?
For a journalism school graduate and someone who has been in the news industry practically all of my life, is that a dumb question? For publishers, editors, digital gurus, ad VPs, any media person – 25 or 65 – reading this, what do you think? We live in a world of TLAs. We live in […]
‘Avoid shiny objects’
A publisher colleague of mine, noting my collection of gimme bags that now help me avoid the “paper or plastic question” at the grocery store, asked how many national conventions/conferences have passed in front of my eyes over the years in the newspaper industry. Never thought of it that way, but let’s say conservatively 40. […]
Shining the light, locally
A headline the other day in The New York Times caught my eye: Local Papers Shine Light in Society’s Dark Corners. The gist of the story: The “Road Warrior” columnist at The Record (Bergen County, northern New Jersey) focused on a massive traffic tie-up, the paper kept digging and N.J. Gov. Chris Christie now is […]
Добро пожаловать, олимпийцы
That would be: Welcome, Olympians. Speak Russian? Try this site: http://www.gazeta.ru/sochi2014/ Speak English? Try this site: http://widget.breakingburner.com/amplifinder/desktop.html?k=OlympicGames/the-2014-winter-olympics And keep an eye on the Dutch team’s Olympics site – http://www.nocnsf.nl And: http://www.nocnsf.nl/cms/showpage.aspx?id=15508 The common link between these three presentations, beside the Olympics? Each uses technology from Dutch company Crowdynews to aggregate all varieties of social media […]